Increase response rates with clean, reliable, accurate customer and prospect data
Increase response rates with clean, reliable, accurate customer and prospect data
A core service when data cleansing is deduplication often referred to as dedupe and similarly data scrubbing. At Data Cleansing Services we offer a quick and flexible data deduplication service enabling us to process your information promptly to find repetitive data present in your files.
Data that has been manually updated over a long period of time is a common cause of duplication. As a result, duplicate information about the same customer is stored multiple times.
Incorrectly combined data sets cause problems too, and can require several advanced data cleansing tools to correct the data.
Using a reliable, accurate data cleansing service on a regular basis is fundamental to the end result. Just as important, however, is the correct data cleansing steps are followed and more crucially, in the correct order.
Cleaning your data at regular intervals will ultimately improve the service you offer customers and reduce customer complaints; however, having an effective data cleansing strategy is key to your success. Would you like to contact your data at individual or household level? for instance.
It is important to think about what you want to achieve beforehand, because it will save you time and money. In addition, a well thought out strategy can help accurately track customer communication and their responses.
As one of the top data cleansing companies in the UK, we always offer the best advice not the most costly.
With a broad understanding of the direct marketing process we can help you achieve first-rate results, providing clear and concise reporting broken down by data source or categories.
That in depth knowledge and experience, enables us to provide real insight into data deduplication. Your files will be transformed into a precise set of information and produce better outcomes for your campaign.
Consequently, your information can be processed successfully safe in the knowledge your data is far more accurate, rather than an obsolete and dated database.
Developed over many years, our dedupe software is flexible enough for any deduplication project large or small. As a result, the demands of your data cleansing plan are realised and more often than not, exceeded.
Our data deduplication techniques, and flexibility means your end results will be improved while also helping to improve your decision-making process.
Identifying duplicate information, or ‘dupes’ within your contact data file is vital if you are to maintain an accurate data set. It also helps maximise your ROI by eliminating unnecessary costs at the data cleaning stage.
Our data dedupe process and advanced data cleansing tools ensure you begin your marketing campaign with an optimised data set. Data integrity and data compliance are much easier to police if data is kept consistent and complete. Furthermore, it needs to be accurate.
Remove existing customers from new prospect data through stop lists or hierarchy
Give a higher or lower priority for each data source – keep your preferred record
Reduce costs and improve ROI by contacting only unique records in your database
Create a merged database of all your different data sets
Use our contact form at the top of the page or email us firstname.lastname@example.org Prefer to talk? call us on 01255 761 188
Data Cleansing should be performed often to improve data quality and reduce costs. The foundation for cleansing success is regular data analysis, such as a data audit.
Auditing your files will identify the root cause of your spreadsheet or database issues, helping to focus on the relevant problem. Cleanse costs can then be clearly seen in each segment of your information.
First of all, data is only useful if it is correct and up-to-date. It is quite common for information to be data captured into a database incorrectly. Also, multiple data sources can be merged together badly creating formatting issues, for instance.
Reputable data cleansing companies will create a plan to resolve any issues found in the data quality check. Further steps can then be made to return higher quality data.
Additional data enhancements can be made confidently due to the insight acquired during the data cleaning process. Appending additional information now becomes possible.
When our comprehensive data cleansing suppression service produces a match it can be broken down by the corresponding list it matched up with.
Large data sets by their very nature can never be perfect as they are constantly evolving. However, successful data scrubbing means inspecting data at regular intervals to make certain that you maximise your data set and minimise the costs of your campaign.
Your customers are far more likely to respond to data that generates a clean, tidy and correctly addressed postal or email communication than badly formatted data with missing names or address elements.
To help you understand the current health of your data we will provide a free data audit.
Regardless of how your data is stored we have a data cleanse solution. Our data scrubbing process will help safeguard your reputation and potential damage to your brand.
We can merge all your separate data into a single, common format. Similarly, data can be split and formatted for a new data structure. We offer guidance but want to work with you. Above all, our aim is to return a usable file fit for purpose.
Contacting deceased people is a pointless exercise. It serves no purpose other than to annoy and cause upset. Relatives of the deceased then also have to deal with the insensitive communication – this cannot be good!
Screening deceased data when cleaning your database is therefore a no-brainer and a good practice when you need data quality improvements.
We have access to all of the foremost deceased registers. Data is screened against these with a choice of suppressing or flagging data.
When moving home, contacting each and every company we have a relationship with does not always happen. Often, only bank and energy companies get told.
This makes your data less effective because you now have their previous address. However, when using our Movers address update in conjunction with our data suppression files, these goneaways can sometimes be identified.
We then provide a new address that further enhances your data standard. Hence, you also keep in contact with valued customers.
The impact on your marketing budget is huge. The short term, immediate savings can be substantial with reduced mailing costs an obvious benefit.
Longer-term savings are highly likely when data is checked regularly. Response rates will also increase as the data continues to be refined after the initial data cleanse.
Data analysis is more informed because flawed data can no longer influence statistics
Redundant data can be removed, or in some instances kept as a stopfile when deduping
Reformat all your different data to a uniform data structure, making querying easier
pinpoint data that is missing or superfluous to requirement
Save wasted man hours by reducing the need to manually correct data
Transform bad data into a valuable asset
Our aim is complete transparency when you trust us to cleanse your valuable data. We take those responsibilities, and the trust you place in us, with the utmost seriousness.
To take advantage of our free data health check and highlight potential errors that will reduce your return on investment, contact us today.
Drop us an email email@example.com or give us a call on 01255 761 188
Address cleansing processes include checking your data against the Postal Address File, also known as the PAF database. This data cleansing option has every address record in the UK and includes all address elements including; town, county, and full postcodes.
As part of our free data quality appraisal we check your address data against this comprehensive database for incomplete or partial addresses.
Each part of the address can be verified and if necessary, updated.
Combined with our data cleansing tools, this address correction service will ensure when the enhanced data returned to you has a correctly formatted postcode, town and county.
After your data cleanse is complete, our data cleansing team can return a clean file that is ready to mail. We can even help you format your clean address file for print, if needed.
Alternatively, we can return an updated file with a ‘flag’ or indicator field so you can update your own CRM. Clean address data is only useful if you can take advantage of it.
Whatever your requirements we are happy to help and provide useful advice however we can.
Accurate data means greater postal discount
Stay in constant communication with your customers
Fulfil your GDPR compliance obligations by maintaining an accurate database
Lower costs with reduced printing volumes of your mailing piece
Correct address data will be more structured with a uniform format
We know address data is vitally important to your business. Therefore, our data cleansing team will always strive to help and offer guidance wherever possible.
For instance, we provide a full report that will breakdown your data into region and where and how further address cleansing improvements could be made.
Good data cleansing advice is our main goal, and not how many different services we can sell you.
To speak with one of our expert team today, call us on 01255 761 188. Or use our contact form and we’ll get back to you at your convenience.