Data Cleansing should be performed often to improve data quality and reduce costs. The foundation for successful data cleansing is regular data analysis, such as a data audit.
Auditing your files will identify the root cause of your spreadsheet or database issues, helping to focus on the relevant problem. Each data cleanse cost can then be plainly seen within each segment of your information.
data cleansing solutions
First of all, data is only useful if it is correct and up-to-date. For example, it is quite common for information to be data captured into a database incorrectly. Also, multiple data sources can be merged together badly, creating formatting issues, for instance.
Reputable data cleansing companies will create a plan to resolve any issues found in the data quality check. Further steps can then be made to return higher quality data.
Additional data enhancements can be made confidently due to the insight acquired during the data cleaning process. Appending additional information now becomes possible.
When our comprehensive data cleansing suppression service produces a match it can be broken down by the corresponding list it matched up with.
Our advanced Data deduplication or dedupe methods can also be refined. Assign preference to a higher calibre list – keep your favoured record. Additionally, reporting can show match rate by source too.
Large data sets by their very nature can never be perfect as they are constantly evolving. However, successful data scrubbing means inspecting data at regular intervals to make certain that you maximise your data set and minimise the costs of your campaign.
data cleansing process [updated 2019]
To help you understand the current health of your data we will;
- Provide a confidentiality and processing agreement for protection under GDPR
- Securely transfer your data to us for processing
- Perform a free data audit to evaluate your data
- Implement which data improvement services you choose
- Provide data quality assurance and assessment
- Supply an exact data cleansing cost for each stage of processing
- Data is processed as per your instructions
- Final data cleansing report returned with any data processing notes
- Data Securely returned to you
Regardless of how your data is stored we have a data cleanse solution. Our data scrubbing process will help safeguard your reputation and potential damage to your brand.
We can merge all your separate data into a single, common format. Similarly, existing data can be split and formatted for a new data structure.
We offer guidance but want to work with you. Above all, our aim is to return a usable file fit for purpose. Data will be cleaned around the framework and rules you provide at the beginning.
Contacting deceased people is a pointless exercise. It serves no purpose other than to annoy and cause upset. Relatives of the deceased then also have to deal with the insensitive communication – this cannot be good!
Screening deceased data when cleaning your database is therefore a no-brainer and a good practice when you need data quality improvements.
We have access to all of the foremost deceased registers. Data is screened against these with a choice of suppressing or flagging data.
When moving home, contacting each and every company we have a relationship with does not always happen. Often, only bank and energy companies get told.
This makes your data less effective because you now have their previous address. However, when using our Movers address update in conjunction with our data suppression files, these goneaways can sometimes be identified.
We then provide a new address that further enhances your data standard. Hence, you also keep in contact with valued customers.
B2B data cleansing (prospects and customers)
Business relies on clean and orderly data to ensure their target audience is correct (prospects) and that currently held data (customers) is up-to-date and as enriched as possible.
From your initial campaign concept and marketing strategy through to the final data analysis, a hygienic business dataset is your most essential tool.
A clinical, methodical and most importantly, perfectly executed B2B data cleansing strategy is vital to gain maximum return from your dataset.
At Data Cleansing Services we will perform a B2B data audit and highlight the most important areas where improvement is possible.
- Gain greater insight into each industry within your dataset – Append SIC and description
- Check email addresses are valid and are in use
- Remove or flag duplicate records with our de-dupe software
- Check telephone numbers and if necessary update them
B2B data and GDPR (B2B Marketing)
If you are undertaking marketing activities GDPR will apply if you can identify any individual within your database.
To give you an idea, even if all your records were defaulted to ‘The Marketing Manager’ but you have an email address for them that contains their initials and surname, GDPR still applies.
Flagging Business data
Depending on the size of your database, whether you store it in a CRM or simple excel or access file, it can make a big difference to how you need your data processed.
A large dataset will probably require data to be flagged rather than removed or suppressed as you might need to track that old data, or have an audit trail for it.
A smaller database can be flagged too but if a budget it tight sometimes data suppression can be a better solution.
If you are unsure we can help. Call us for advice on 01255 761 188.
Marketing budget costs
The impact on your marketing budget is huge. The short term, immediate savings can be substantial with reduced mailing costs an obvious benefit.
Longer-term savings are highly likely when data is checked regularly. Response rates will also increase as the data continues to be refined after the initial data cleanse.
Poor data can be made to work to your advantage. How?
- Duplicate records can be used to create a data stoplist
- After cleaning CRM data merge discarded records to create a single customer view
- Scan removed records and further improve data still in your database. For instance, numeric values in text fields. Check remaining dataset for similar records and correct
Helpful Data resources
Need more information about the best approach to data management and customer engagement?
We recommend taking a look at the DMA.org.uk. A respected authority with useful data compliance advice and a recognised industry resource.
Further benefits data cleansing
Data analysis is more informed because flawed data can no longer influence statistics
Redundant data can be removed, or in some instances kept as a stopfile when deduping
Reformat all your different data to a uniform data structure, making querying easier
pinpoint data that is missing or superfluous to requirement
Save wasted man hours by reducing the need to manually correct data
Transform bad data into a valuable asset
What is data cleansing and migration?
Data cleansing and data migration are almost always used in conjunction with each other. Cleaning dirty data before you migrate your current database into a new format or CRM, is crucial in preventing potential problems further down the line.
Batch processing your data using our advanced cleaning tools will help verify and validate your data set by purging unreliable information, guaranteeing it won’t be transferred to your new database.
In order to avoid incomplete or missing information within your new database, it will prove beneficial to create a clear data cleaning plan to decrease the chances of errors creeping into your data.
data cleansing-The importance of preparation
If your data set has been verified before committing to a data migration, it will be far more likely to be fit purpose and can therefore confidently be transferred to a new system or format.
In summary, preparing data before undertaking any data migration project is essential. Accurate data cleansing requires careful thought, but also knowledge of advanced data cleanse techniques and best data cleansing practices to achieve the absolute maximum result possible.
Our data cleansing bureau service will help you avoid the common mistakes and pitfalls data migration causes while also providing a point of reference for your data cleansing project.
data quality assessment
Our aim is complete transparency when you trust us to cleanse your valuable data. We take those responsibilities, and the trust you place in us, with the utmost seriousness.
To take advantage of our free data health check and highlight potential errors that will reduce your return on investment, contact us today.
How about a free data audit or give us a call on 01255 761 188